Partnership Types

Overview

LabCash offers several partnership models to accommodate different business sizes, marketing objectives, and investment levels. Each partnership type is designed to maximize value for both sponsors and our user community.

Product Donation Partnership

What It Is

The most accessible partnership option where sponsors provide products as prizes in exchange for brand exposure and marketing benefits. No payment is provided to the sponsor.

Investment Required

• Product Only: Donate the product(s) for competition prizes
• No Additional Fees: Zero monetary investment required
• No Payment: Sponsors receive marketing benefits only, no monetary compensation
• Shipping: Product delivery to our fulfillment center

Benefits Included

• Competition page featuring with your branding
• Social media promotion across our channels
• Email marketing to relevant user segments
• Basic performance analytics and reporting
• Product placement in competition galleries

Best For

• Startups & Small Businesses: Cost-effective brand awareness
• New Product Launches: Generate buzz without large advertising spend
• Testing Market Response: Gauge user interest before major campaigns
• Brand Introduction: Introduce your company to new audiences

Typical Investment Range

• Product Value: £50 - £500 per competition
• Competition Duration: Until all tickets are sold
• Expected Entries: 200-2,000 depending on product appeal

Sponsored Competition Partnership

What It Is

Enhanced partnership where sponsors provide products as prizes and receive the RRP (Recommended Retail Price) value of their product upon competition completion, plus additional promotional investment for premium placement and extended marketing support.

Investment Required

• Product Provision: Core prize offering
• Promotional Fee: £200-£1,000 depending on scope
• Marketing Collaboration: Joint content creation and promotion

Payment Structure

• RRP Payment: Sponsors receive the full RRP value of their product upon competition completion
• Promotional Investment: Additional fee for enhanced marketing and placement

Benefits Included

• Premium Placement: Homepage featuring and category highlights
• Extended Marketing: Multi-channel promotional campaigns
• Content Creation: Professional photography and video content
• Influencer Outreach: Collaboration with relevant content creators
• Advanced Analytics: Detailed performance metrics and user insights
• PR Support: Press release distribution and media outreach

Best For

• Established Brands: Companies with marketing budgets seeking maximum exposure
• Major Product Launches: Significant new product introductions
• Seasonal Campaigns: Holiday or event-specific promotions
• Competitive Markets: Standing out in crowded product categories

Typical Investment Range

• Product Value: £300 - £2,000 per competition
• Promotional Investment: £200 - £1,000
• Competition Duration: Until all tickets are sold
• Expected Entries: 1,000-10,000+ depending on promotion level

Enhancement Options

• Video Content: Product demonstration and lifestyle videos
• Influencer Partnerships: Collaborate with relevant content creators
• Cross-Platform Promotion: Extended social media campaigns
• Email Series: Dedicated email marketing campaigns
• Retargeting Ads: Follow-up advertising to competition participants

Maker & Crafter Coupon Partnership

What It Is

A specialized partnership designed for independent makers, crafters, and small business owners (such as Etsy sellers) who want to showcase their products without physical inventory management. Winners receive 100% discount codes to purchase products directly from the maker's platform.

How It Works

• Coupon System: Winners receive a 100% discount code for your product
• Direct Purchase: Winners order directly from your platform (Etsy, website, etc.)
• Agreed Payment: You receive the pre-agreed price for your product from LabCash
• Multiple Rounds: Number of competition rounds determined during partnership agreement

Investment Required

• Product Agreement: Commit to fulfilling orders at agreed price
• Platform Integration: Ability to generate and honor discount codes
• Communication: Coordinate with winners for order fulfillment

Payment Structure

• Agreed Price: Receive pre-negotiated amount per product (typically wholesale or cost price)
• Payment Timing: Payment processed after winner places order
• Round Commitment: Agreement on number of competition rounds

Benefits Included

• Low Risk: No upfront product donation required
• Direct Customer Connection: Winners become direct customers on your platform
• Brand Exposure: Showcase your products to engaged competition audience
• Platform Growth: Drive traffic to your Etsy store or website
• Customer Reviews: Potential for positive reviews and future sales

Best For

• Etsy Sellers: Independent crafters and makers
• Small Online Businesses: Limited inventory or made-to-order products
• Custom Products: Personalized or handmade items
• Digital Products: Courses, templates, digital downloads
• Service Providers: Design services, consultations, workshops

Requirements

• Platform Capability: Ability to create and manage discount codes
• Order Fulfillment: Reliable system for processing winner orders
• Communication: Responsive customer service for winners
• Quality Assurance: Consistent product quality and delivery times

Typical Investment Range

• Product Value: £25 - £500 per competition
• Agreed Payment: 30-70% of RRP (negotiated based on product and volume)
• Competition Duration: Until all tickets are sold
• Round Commitment: 1-12 rounds depending on agreement

Choosing the Right Partnership

Decision Framework

Start with Product Donation if:

• You're new to competition marketing
• You want to test market response with minimal risk
• You prioritize brand exposure over monetary return
• Your product value is under £500

Consider Sponsored Competition if:

• You want both brand exposure AND monetary return
• You have marketing budget to invest in enhanced promotion
• You're launching an important product
• Your product value is £300-£2,000

Choose Maker & Crafter Coupon if:

• You're an independent maker or small business owner
• You sell on platforms like Etsy or your own website
• You want direct customer relationships
• You prefer not to ship products to a fulfillment center
• You want to drive traffic to your online store

ROI Expectations